The In-Play Opportunity
In-Play betting markets now attract more customers, wagering more often and across more platforms than ever before, driving explosive revenue growth for Sportsbook operators.
The critical shift to capture these revenue opportunities entails operators moving into 24/7 businesses. A rapidly growing In-Play vertical is North American sports (NBA, NFL, NHL, MLB and associated College Sports) offering premium, high-margin and valuable markets outside of traditional football/soccer markets.
Don Best Sports uniquely specializes in supplying complete trading solutions and game coverage for third party operators for all North American Sports.
In-Play Trading and Pricing
Powered by their in-house Trading Division, Don Best Sports provides full In-Play pricing and trading solutions for live games, covering all profitable top-line markets and scores of derivative markets.
All market pricing is automated using proprietary algorithms and Don Best data sources, and is managed by a dedicated trading team.
Features:
- 100% game and league coverage
- Trading solution can be integrated via XML into all 3rd-party trading platforms
- Independent, 100% tradable real-time lines
- All games manually managed by exception
- Fluid lines with minimal suspension to maximize wagering opportunities
- All games overseen by experienced traders and quantitative analysts
- Based in North American time-zones
Sports & Leagues:
- NBA & NBA Summer League
- MLB
- NFL
- NHL
- NCAAB
- NCAAF
- WNBA
- CFL
Pre-Match PricingÂ
In addition to its core pre-match line service aggregating third-party pre-match odds and lines, Don Best Sports has built a proprietary service providing pre-match odds for over 100 unique markets covering all “Big Six” US Sports.
These odds complement our In-Play Trading product by generating independent, algorithm-driven, mathematically correct markets for operators using the same maths and data sources.
Features:
- 100% game and league coverage
- Pre-match markets can be integrated via XML into all 3rd-party trading platforms
- Pre-Match odds not skewed by 3rd-party positions and volatility
- Independent, 100% tradable real-time lines
- All games overseen by a experienced traders and quantitative analysts
- Based in North American time-zones
Sports & Leagues:
- NBA & NBA Summer League
- MLB
- NFL
- NHL
- NCAAB
- NCAAF
- WNBA
- CFL