August 1, 2017

BetVictor Selects Don Best Sports Pricing Services to Power Their Full College Basketball Offering

(London, UK/Las Vegas, USA: August 2017) BetVictor, a digital Sportsbook leader in the European market and Don Best Sports, the foremost global supplier of proprietary odds pricing for North American sporting events, have entered into an agreement whereby Don Best Sports shall provide BetVictor with a portfolio of managed American College Basketball (NCAAB) Pricing Services.

The partnership provides BetVictor with approximately 2,000 automated, in-play events per NCAAB season, including every single game of the landmark annual ‘March Madness’ invitational tournament – one of the crown jewels of global Basketball.

In addition to market-leading odds pricing, Don Best Sports offers a managed service for all in-play events, whereby partners have real-time communications access to analysts in order to jointly manage market pricing, allowing BetVictor to concentrate on customer profiling and risk management, leading to an integrated product focused on margin and turnover quality.

Chris Edwards, Head of Automated Trading at Betvictor, said: “Having a market-leading NCAAB College Basketball offering was a gap that needed filling in our sports portfolio and the coverage offered By Don Best Sports provides us with a differentiated product delivering customer choice and value.”

Don Best Sports Managing Director, Benjie Cherniak, said: “We are very proud to add BetVictor to our expanding roster of globally respected Operator partners and we look forward to delivering what we believe to be a world-class College Basketball service in terms of absolute coverage and price quality.”

The Service will be launched in time for the commencement of the 2017-2018 NCAAB season starting in November 2017.


July 8th, 2013

Don Best Sports Launches New In-Play Trading Division; Announces Appointment of VP Trading Services

Las Vegas, NV/Vancouver, BC (July 8th, 2013) – Don Best Sports, the leading supplier of odds and data services for North American sports, is excited to announce the appointment of Mr. Craig Mucklow as the inaugural Vice President of the company’s newly launched Trading Services division.

Through the launch of these new services, Don Best Sports aims to develop and provide the most accurate, reliable and broadest In-Play Pricing and Trading products covering a broad range of U.S. sports and leagues to the regulated sportsbook industry.

Craig comes to Don Best having held senior trading positions at Stan James, Paddy Power, Ladbrokes and Betfair. He has acquired an industry-wide reputation as a leading specialist in U.S. sports, having consistently ensured high-margin revenue growth wherever his expertise has been applied. Craig will lead a team of quantitative analysts and live traders based in the company’s Las Vegas and Vancouver offices.

The strategic creation of this department has been spurred by customer demand for expanded In-Play market coverage for the highly profitable and growing U.S. sports betting channel and the need for regulated operators to access sharp and dependable pricing and risk-management tools.

Benjie Cherniak, President of Don Best Sports, stated: “It is a privilege to be able to welcome Craig into his new role as we launch this exciting division. There is continuous demand from our customer base for expanded in-play market coverage of highly profitable U.S. sports.  Craig’s presence bolsters our ability to offer these products to required standards, beginning with 100% coverage of the upcoming NBA season.”

About Don Best Sports:

Don Best Sports ( is the leading provider of real time trading and odds information relevant to North American sports. Its services are powered by a team of over 40 sports industry experts creating and aggregating continuous pricing updates for both Pre-Match and In-Play betting markets offered using proprietary client server software or through an XML subscription model. Don Best also creates in-house and private label video content related to North American sports to enhance the user experience within any online website environment. Don Best Sports is uniquely positioned to provide tailored solutions to meet the needs of all sportsbook operators with a focus on traditional American sports.

Benjie Cherniak – President
Telephone: +1 (702) 579 7967
Cell: +1 (702) 370 3091



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